Developing markets and relationships
International distribution, market entry, negotiation and partner development. A practical understanding of cultures, sales channels and profitability.
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GUILLAUME-HENRI HUREL
An advisor’s perspective. An executive’s experience.
My background brings together market entry, business creation, operational leadership and innovation. It informs an approach centred on decisions, relationships and execution.
An involved executive. A perspective across disciplines.
I am Guillaume-Henri Hurel, an entrepreneur, executive and advisor based in Bologna. My background connects international development, business creation, strategic intelligence and AI adoption. I work alongside teams, from clarifying priorities to putting them into practice.
Scope, responsibilities and any relevant commercial relationships are made explicit when defining the engagement. I focus on transferring methods and strengthening the team’s ability to move forward independently.
I am a French entrepreneur, executive and advisor based in Bologna. My career began in international development and distribution: selecting partners, negotiating agreements, launching offerings and working in the market. That experience taught me to connect market potential with trust and local execution.
I went on to create, develop, fund and reposition a startup through to its sale, and to hold leadership, management and budget responsibilities. My strategic intelligence practice combines advanced education with hands-on analysis of markets, stakeholders and growth decisions.
Today, I bring that operating experience to applied AI: product design, prototyping, automation, technology selection and user adoption. I take on selective advisory assignments and fractional mandates shaped around the business need, in France, Italy and internationally.
Career reference points
Businesses and initiatives from my professional journey.
- NextWaste
- DermEden
- SeaDerm
- Skilters
- Pharmaflix
- Symphony 3D
- Ekico
- Imexade
- ITBS Co.
Creating, repositioning and selling a business
From an initial idea to a specialist offering: product, funding, commercial development, operations and sale. Decisions made with a founder’s constraints in mind.
Leading and structuring growth
Strategy, teams, budgets and partnerships. Connecting leadership decisions with organisation, responsibilities and follow-through.
Putting innovation into practice
Designing or selecting tools, framing experiments and supporting adoption. Bringing together business needs, technology and users.
EXPERIENCE ACROSS SEVERAL SECTORS
ONE POINT OF CONTACT. THE RIGHT EXPERTISE.
A trusted network. A coordinated engagement.
When your engagement needs several areas of expertise, I bring in professionals selected for their competence and reliability. I stand behind that selection and the quality of the follow-through.
Selected for the task
Experts are proposed for a specific need, with their experience and role reviewed beforehand.
Clear scope and budget
You know who is involved, what they will do and on what terms. Additional expertise is scoped with you.
One direction
I connect each contribution to the engagement plan and oversee the consistency of recommendations and deliverables.
I remain your point of contact and coordinate contributions, from defining the need to presenting the work.
FROM THE CHALLENGE TO WORK WITH YOUR TEAM
A clear framework. The right involvement.
Understand
An initial conversation about your situation, the decision ahead and the constraints to consider.
Define
A proposal sets out the scope, deliverables, responsibilities, timeline and fees.
Execute
I work with your team on the analysis, decisions and actions agreed in the mandate.
Transfer
We arrange the handover, documentation and next steps so your team can move forward independently.
LET’S EXAMINE YOUR NEXT STEP
Which decision or milestone would you like to prepare?
Tell me about your situation. We will consider the right format: a diagnostic, sprint, fractional mandate or founder support.