01
Strategic management
Clarify priorities, weigh the options and give your team a direction they can put into practice.
WHAT YOU RECEIVE
Explore this expertiseA decision brief, agreed priorities and a 90-day action plan.
ADVISOR & FRACTIONAL EXECUTIVE
Sharper decisions.Stronger momentum.
I help leaders, businesses and public sector organisations structure growth, enter new markets and put AI to work for tangible results.
Strategic perspective. Leadership experience. Hands-on involvement.
An experienced operator.
Perspective to decide. Involvement to make progress.
Based in Bologna · France, Italy & international
LEADERSHIP EXPERIENCE, FROM MARKET TO PRODUCT
Leadership & operational responsibilityBusiness creation, pivot & saleInternational market developmentApplied AI, from need to use
ONE SUBJECT. ONE HOUR. A WAY FORWARD.
60 minutes to move forward.
A specific question deserves an experienced perspective. Choose your subject and prepare your next decision.
60-minute video call
Preparation + session + written summary
€290 excl. VAT
Proposed launch fee for all four sessions
Subject, time slot and terms confirmed before payment.
01Commercial strategyUnlock your commercial growth.
Your offer is on the market, but sales are falling short of expectations? Identify the obstacles and the levers to work on.
Businesses, founders and commercial teams.
What you take away
Three reasoned commercial priorities and the first adjustments to test.
02Go-to-market FranceBuild your next chapter in France.
Entering the French market or accelerating an existing presence? Review how your approach fits this market.
French and international B2B businesses.
What you take away
The assumptions to validate and a first action plan for your growth in France.
03AI in your organisationTurn possibilities into useful applications.
Where could AI create value? Start with your activity, your teams and your processes.
Businesses, local authorities and public organisations.
What you take away
Use cases prioritised by value, effort and the conditions needed for implementation.
04Strategic coachingStep back. Decide what comes next.
An important decision, several options and little space to think? Structure your thinking with a senior sounding board.
Leaders, founders and public sector executives.
What you take away
A clearer decision framework: options, criteria and a defined next step.
FOUR AREAS OF EXPERTISE, A SHARED APPROACH
Understand. Decide. Put plans into practice.
I bring together strategic management, competitive intelligence, international business development and applied AI. Your decision, your team and the intended outcome set the direction.
02
Competitive & strategic intelligence
Use information to make better decisions about markets, competitors, stakeholders, risks and opportunities.
WHAT YOU RECEIVE
Explore this expertiseA sourced analysis, a stakeholder map and reasoned scenarios.
03
International growth & market entry
Choose your markets, adapt your value proposition and build a commercial approach with the right partners.
WHAT YOU RECEIVE
Explore this expertiseA market entry strategy and a prioritised commercial roadmap.
04
Applied AI, innovation & adoption
Start with a business need, select or prototype a solution, then work with users to put it into practice.
WHAT YOU RECEIVE
Explore this expertisePrioritised use cases and, within the agreed scope, a prototype or automation ready to test.
AI supporting judgement and action.
I use it when it helps with analysis, design or automation. Business needs, information quality and human judgement guide the choices.
GO FURTHER
The right level of involvement.
A focused need, a longer mandate or a project to develop: choose a format that fits your next step.
FRACTIONAL EXECUTIVE
A fractional executive at your side.
Senior involvement to prepare decisions, coordinate teams and follow through on execution.
Learn moreFOUNDER OFFICE
Founder Office
12 weeks to sharpen your offer and structure growth, with a group of 6 to 8 projects.
3 × €390 excl. VAT · €1,170 total excl. VAT · Proposed feeLearn moreAn engagement built around you.
Strategy, business intelligence, international development or AI: an agreed scope and clear deliverables.
ONE POINT OF CONTACT. THE RIGHT EXPERTISE.
A trusted network. A coordinated engagement.
When your engagement needs several areas of expertise, I bring in professionals selected for their competence and reliability. I stand behind that selection and the quality of the follow-through.
I remain your point of contact and coordinate contributions, from defining the need to presenting the work.
DECISIONS, ACTIONS AND LESSONS
Experience that connects strategy with practice.
Selected situations from my career, with organisations kept anonymous. They show how I make decisions, work with teams and adapt execution to the circumstances.
International development
PARTNERSHIPS & MARKET ACCESS
Rebuilding an international partnership.
Restore a strained commercial relationship and focus effort on the products and channels that fit the market.
Learn moreEntrepreneurship & transformation
CREATION, PIVOT & SALE
Giving a technology idea a commercial direction.
Turn a broad product ambition into a focused offering built around a clear professional need.
Learn moreApplied AI & business tools
DESIGN & ADOPTION
Turning an AI idea into a usable tool.
Connect the business goal, available information and everyday tasks to design a useful solution.
Learn moreAn involved executive. A perspective across disciplines.
Learn moreI am Guillaume-Henri Hurel, an entrepreneur, executive and advisor based in Bologna. My background connects international development, business creation, strategic intelligence and AI adoption. I work alongside teams, from clarifying priorities to putting them into practice.
Scope, responsibilities and any relevant commercial relationships are made explicit when defining the engagement. I focus on transferring methods and strengthening the team’s ability to move forward independently.
Career reference points
- NextWaste
- DermEden
- SeaDerm
- Skilters
- Pharmaflix
- Symphony 3D
- Ekico
- Imexade
- ITBS Co.
Before we talk
What is the right starting point?
A 15-minute conversation helps us understand your challenge and assess whether my involvement is relevant. It may lead to a diagnostic, sprint or fractional mandate, with a defined scope before any commitment.
Do you work with public sector organisations?
Yes. I adapt the engagement for local authorities, agencies, public administrations and business support organisations: strategy, ecosystem analysis, partnerships and innovation adoption. Roles and terms are defined around the project, including work within a consortium.
How are fees determined?
They depend on the agreed scope, deliverables, responsibilities and time commitment. You receive a proposal before work begins. Founder Office group and individual formats are also defined through a scoping conversation.
Is AI always used?
I use it when the need and conditions of the engagement justify it. Sources, confidentiality, validation of results and access rules are discussed when defining the scope.
How do international engagements work?
I combine remote work and time on the ground according to the agreed need. We define the target market, travel, timeline and working language together. The website’s translations do not determine the language of the engagement.
LET’S EXAMINE YOUR NEXT STEP
Which decision or milestone would you like to prepare?
Tell me about your situation. We will consider the right format: a diagnostic, sprint, fractional mandate or founder support.